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RetentionLab helped us capture revenue we previously lost at churn. It’s become part of our growth strategy.
VP Growth, DTC Wellness
Mark Demp
Join +100 scaling DTC brands
Stop losing customers you already paid to acquire.
RetentionLab predicts who's about to churn, shows you how much revenue is at risk, and gives you the playbook to save it — all from your existing order data.
Your customers decide to leave long before you notice.
Most brands find out a customer churned months after it happened. By then, the win-back cost is 5x higher than it needed to be.
Know who's about to leave before they do.
We flag customers showing early churn signals, dropping order frequency, growing gaps between purchases, declining spend, and the wrong demographic for your brand. You see the warning before the wallet closes.
Know how much you're about to lose.
Every at-risk customer has a dollar value attached. Not a guess but a prediction based on their order history, lifetime value, and likelihood of coming back. You'll know if you're losing $2K or $200K.
Know what to do about it.
Each customer gets a specific action: win-back offer, re-engagement sequence, product recommendation. Export directly to Klaviyo or Omnisend and launch the campaign in one click.
Find the customers you're losing
before they're gone.
Most tools show you dashboards. RetentionLab gives you a ranked list of customers to contact today
and tells you exactly how long you have before it's too late.
and tells you exactly how long you have before it's too late.
Everything you need to stop losing customers.
Six tools that show you who's leaving, why, and exactly what to do about it.
All connected to your store in under 3 minutes.
All connected to your store in under 3 minutes.
Churn Prediction Engine
Our model scores every customer by likelihood to leave. Trained on your data, not generic benchmarks.
Revenue at Risk Dashboard
See exactly how much LTV is walking out the door, broken down by risk tier. Updated daily.
Customer Intelligence
Know who your best customers are — gender, location, channel, product preferences — and find more of them.
Retention Benchmarks
Compare your retention against real DTC brands. Know if you're ahead or behind.
One-Click ESP Export
Push at-risk segments directly to Klaviyo or Omnisend with recommended actions. No CSV wrangling.
Recovery Tracking
We track every customer you acted on. See exactly how much revenue came back — and prove the ROI.
Cross-Brand Revenue Routing
Monetize customer transitions through aligned partner distribution and shared revenue programs.
Lifecycle Transition Mapping
Analyze predictable spending shifts across life stages, financial capacity, and lifestyle behavior.
Industry Benchmark Indexes
Compare LTV, churn, and retention against pooled subscription category data.
Expansion Readiness Index
Detect customers likely to upgrade, bundle, or reallocate spend across categories.
Churn Probability Scoring
Identify revenue risk before cancellation occurs and activate pre-transition strategies.
Predictive LTV Modeling
Forecast customer lifetime value using behavioral scoring and subscription history analysis.
Customer Reviews
Why Subscription Brands Choose RetentionLab
RetentionLab helps brands extend lifetime value, benchmark performance,
and monetize predictable customer transitions.
and monetize predictable customer transitions.
The lifecycle insights changed how we evaluate LTV. The impact was immediate.
Amanda R.
Director of Retention, Beauty Brand
The benchmarking alone justified it. We finally understand where we actually stand.
Will Wright
COO, Subscription Brand
Cross-brand routing delivered higher-quality subscribers than paid channels.
Sasha K.
Head of Partnerships, Supplement Brand
It feels less like a tool and more like growth infrastructure.
Eric D.
Founder, Skincare Subscription
We were able to decrease our churn rate by 5% using RetentionLab! That saved us over $180,000/year!
Sarah J.
Co-Founer @UrbanWear
RetentionLab has been game changer in our retention efforts!
Mark Marsh
Founer @Pesters
We saw an increase of 12% in our LTV since working with RetentionLab.
War Baxter
CEO @Unity Fire
Seamless integration, and valuable insights. Thank you RetentionLab!
Eric D.
Founer @Laktuzen
So many brands are missing out! I am a RetentionLab fan for life!
Sarah J.
Co-Founer @Urbanist
Pricing
Simple pricing. Real results.
Start free. See your revenue at risk in under 3 minutes. Upgrade when you're ready.
Agent Plan
For brands that want retention on autopilot.
Everything in Growth, plus:
$ 1,499.00 USD
/Month
Added Features
Individual customer alerts before they churn
Autonomous campaigns — we identify, send, and track for you
Multi-channel escalation (email → SMS → direct mail)
Monthly executive PDF report for leadership
Custom 90-day retention playbook, updated quarterly
Dedicated Slack alerts on at-risk VIPs
Growth Plan
For brands ready to take action at scale.
Everything in Launch, plus:
$ 4,789.00 USD
/Yearly
Added Features
Full customer table with filters and segmentation
Channel + product + geographic intelligence
Customer persona profiling with demographics
8 deep analytics questions with evidence
Full email template library with unlimited exports
Agent Plan
For brands that want retention on autopilot.
Everything in Growth, plus:
$ 14,390.00 USD
/Yearly
Added Features
Individual customer alerts before they churn
Autonomous campaigns — we identify, send, and track for you
Multi-channel escalation (email → SMS → direct mail)
Monthly executive PDF report for leadership
Custom 90-day retention playbook, updated quarterly
FAQ
Frequently Asked Questions
Everything you need to know before connecting your store.
How is this different from what Klaviyo already shows me?
Klaviyo tells you how your emails perform. RetentionLab tells you which customers are about to stop buying — before you've sent them anything. We identify the problem. Klaviyo is how you fix it. Most of our customers use both together.
Do I need a developer or technical help to get started?
No. You connect your Shopify store with one click and see your first insights in under 3 minutes. No code, no setup calls, no CSV exports. If you can use Shopify, you can use RetentionLab.
What data do you access from my Shopify store?
We read your order history and customer records — that's it. We never access your product inventory, pricing, or payment information. We never share your data with other brands. Your store data is yours and stays yours.
My store is small — will this still be useful?
RetentionLab works best for stores with at least 500 lifetime customers. Below that, cohort analysis becomes less statistically meaningful. If you're not there yet, sign up anyway — your dashboard will improve automatically as your order history grows.
How is this different from Triple Whale or Lifetimely?
Triple Whale focuses on attribution — where your customers came from and what your ads cost. Lifetimely focuses on LTV reporting. RetentionLab focuses on one thing: which customers are about to stop buying, how much revenue that represents, and exactly what to do about it today. We're the only tool built specifically around that question.